Вид документа : Однотомное издание Шифр издания : 336.563.1/C18 Автор(ы) : Campbell, Bruce Заглавие : Listening to Your Donors : the Nonprofit's Practical Guide to Designing and Conducting Surveys That: Improve Communication with Donors, Refine Marketing Methods, Make Fundraising Appeals More Effective, Increase Your Income Выходные данные : San Francisco: Jossey-Bass, 2000 Колич.характеристики :XVIII, 214 p. Серия: The Jossey-Bass Nonprofit and Public Management Series Примечания : ІРЦ "Вікно в Америку" ISBN, Цена 0-7879-5037-8: 009.00 грн УДК : 336.563.1 ББК : 66.79 Предметные рубрики: Некомерційні організації-- Фінанси Фандрайзинг Географич. рубрики: Аннотация: This practical, thorough book on conducting effective market reaearch comes from the person who has more professional experience listening to donors. This book will be a very helpful resource for fundraisers and nonprofit executives who want to understand their donors and communicate with them profitably. Экземпляры :ІН(1) Свободны : ІН(1) Держатели документа: ЖОУНБ ім. О. Ольжича